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Stand-Up Meeting

Business Model Reinvention

Helping established business to redefine what's possible.

Extend your capacity to innovate.
Tap into new growth capabilities.

The most successful companies in the world have digital multisided platforms at their heart of business operation. Apple with its IOS ecosystem, Amazon connecting buyers and sellers on a marketplace of unprecedented size, Alphabet with its Google search engine, or Airbnb serving more listings than the biggest 40 hotel chain cumulated (and this is just the letter A).  We help you understand how your very business can benefit from these superior dynamics of multi-sided business models, leveraging network effects and outrunning your competitors.

Our Expertise

Business Model Evaluation & Redesign

Market & Trend Evaluation

Industry & Competitor Analysis

Innovation Gap Breakdown

Value Chain Transformation

Customer Experience Design

Business Opportunity Mapping

Design Thinking & Piloting

Go-To-Market Strategy

MVP Design & Testing

Business Meeting

Separate the elements of your business model. Break down how exactly your business currently creates and captures value.

Our Process


Iteratively ideate new ideas for each individual element of your business model. Understand how platform dynamics can extend your value creation capabilities. 


Reformulate assumptions as falsifiable propositions and adapt them to include testable metrics that allow  you to move forward with certainty.


Gain valuable customer insights and put your hypothesis to test. Use qualitative data to explore solutions that meet real market needs.


Create a minimal viable product (MVP) to provide one value proposition and conclude to a successful launch backed by the right data points.

Meet Prof. Dr. Ted Ladd,
Serial Entrepreneur, Professor at Hult and Harvard University

"We thrive as entrepreneurs and as humans when we face challenges that force us to think disruptively. Evidence-based methods of venture design and reinvention have been proven to improve your chance of reducing risk, increasing revenues, and delighting customers."

Ready to reinvent towards new growth? 
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