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Advisors, strategists, entrepreneurs and data scientists - foremost your partner in growth.

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Our approach

Connection for Innovation

Our goal is to enable entrepreneurs and business leaders to harness the power of platforms and their network effects.

For this, we developed a holistic blend of methods rooted in management consulting, evidence based entrepreneurship and agile principles. Above all else we focus on the individual people, to create value together, and empower our partners for innovations at scale.

At MSP Strategy we meet you exactly where you are and help you along every step of your way to launch a successful platform.

Founding team

Marcel Allweins

Marcel Allweins is the Co-Founder and Managing Partner of MSP Strategy. He specializes in helping startups and leading businesses innovate through platform dynamics.


Prior to MSP Strategy, Marcel was senior consultant at a Big4 firm. He managed major transformation and innovation projects for multiple SMEs and Fortune 500 companies in Germany and the United States.

His research in the field of business model design is featured in Forbes, awarded by the United States Association for Small Business and Entrepreneurship, and taught at several academies including Hult International Business School and Harvard University.

He holds the accreditation ‘Innovation Master’ certified by the Global Innovation Management Institute, is a certified Management Coach and holds two Master of Science degrees after graduating as valedictorian from a leading U.S. business school.

...While living in San Francisco, Marcel loves to fly back home to Germany, especially for carneval in Cologne.

Marcel Allweins Consulting_Expert_Panel-
Marcel Allweins Interview Innovation_Fut
Marcel Allweins Innovation_Expert_Panel
Markus Proesch MSP Strategy Research and Data Analytics
Markus Proesch MSP Strategy entrepreneurship_conference

Founding team

Markus Proesch

Markus Proesch has extensive international experience with a rich background in business development among SME’s. Specialized in utilizing analysis tools to optimize performance of in-house procedures by bridging the gap between operations and technology.

As an expert in hands-on training, Markus holds a certification from the BB&T Emerging Leaders Program and a Managerial Coaching Certificate. Graduated from Hult International Business School with a dual-M.Sc. in International Business and Business Analytics.

...Markus first made his way from Norway to the U.S. through a golf scholarship.

Founding team

Dr. Ted Ladd

Ted Ladd is a campus dean and professor of entrepreneurship at Hult International Business School and an instructor at Harvard University and the Copenhagen Business School. 

His research about designing business models for new ventures has appeared in the Harvard Business Review, Stanford Social Innovation Review, and several academic journals and conferences.

He has participated in five high-tech, venture-capital-backed startups, the most recent, where Ted created an ecosystem of developers, resellers, and technology vendors, was acquired by Google as the foundation of Android Wear.

...Ted is an avid hiker and backcountry skier in his home mountains of Wyoming.

Ted Ladd MSP Strategy health2.0_conferen
Ted Ladd MSP Strategy
Ted Ladd MSP Strategy Interview_Wearables

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